Intelligence Retail

Intelligence Retail analyzer background

Collecting data on stock availability, categories and range is an ever-greater challenge for today's retailers. The factors behind this trend - constant expansion of brands and their ranges, fluctuating consumer loyalties, high stock turnover - also contribute to the difficulty of acquiring accurate, up-to-date information on competitor activity, leading to pricier market analysis. There are thus several easily-identified and widely-recognised problems with modern auditing methods:

  • Time spent on manual auditing of outlets
  • The limitations of manual shelf space calculation and review
  • Possibility of human error
  • Regular high costs
  • Consequentially, only basic statistics can be collected, allowing for only basic KPIs. Audits are only conducted in a select few stores, and traditional trade formats are not covered.

    • Tangible automation scopes

    Pictures of shelving from Android or IOS devices

  • Analytics and Reports preparation United Cloud
  • Wide range of KPIs
  • Competitor's prices analysis
  • Trade equipment and sales accounting
  • Real time analysis
  • Specifying capabilities up to retail shop shelves level
  • High precision analytical system

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    What can be automatically defined?

    Share of shelf
    Layout standards
    Goods absence
    Low stock levels
    Planograms compliance
    Competitor quantity

    Market launch of new products

  • Revealing hidden capabilities of implementation volume increase and expansion of product categories
  • Revealing the hidden possibilities of implementation volume increase and expansion of product categories
  • Maximizing investment profitability in marketing companies
  • Development directions and competitors' trading strategies with data on revenue and sales
  • Combining received information understanding volumes to estimate market trajectories